A four member team designs a new food product or re-designs an existing one using a marketing scenario, as they cover product development and presentation, along with food safety issues. Participants use their sensory skills to evaluate and solve problems while applying sound principles in a decision making process.

State winning team advances to national competition which is held during the National FFA Convention in late October.

Members of the first place team and the high point individual at the state level will receive a $500 scholarship to pursue a degree in food technology at Texas Tech University. Scholarships for underclass students will be held until entry into the TTU food technology degree program.